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Now accepting partnership inquiries for Q2 2026 — Limited capacity
Your most important retail relationships deserve dedicated management
A seamless, smart, and serene experience that
fits
Dedicated key account management that gives your brand a voice at the retailer table
The Process
01
Retail landscape mapping
02
Relationship building
03
Commercial planning
04
Trade negotiation
05
Ongoing execution
01
We identify which key accounts drive volume for your category in B&H.
02
Direct relationships established with key retail buyers and category managers.
03
Joint business plans developed with volume targets and promotional calendars.
04
Annual agreements, trade terms, and promotional budgets negotiated for your brand.
05
Pricing, listings, promotions, and delivery coordination managed day-to-day.
What You Get
Your brand's own voice
Dedicated representation in every buyer meeting, not one of 200 brands.
Better commercial terms
Negotiations managed for your brand's value, not the distributor's margin.
Commitments delivered
Listings agreed, promotions executed, pricing maintained — all followed up.
Retail intelligence
What retailers are planning, what competitors are doing — before the quarterly report.
Professional annual plans
Joint business plans with volume targets and promotional calendars.
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Don't be brand number 201. Be the one they remember.
We manage your key retail relationships with the same dedication as your own key account manager — without the cost of a local hire.
Retail relationship management — we build and maintain relationships with key retail buyers, category managers, and commercial directors. Your brand gets a dedicated voice.
Trade term negotiation — we negotiate commercial terms, annual agreements, and promotional budgets aligned to your brand's interest.
Annual planning — we develop joint business plans with key retailers, including volume targets and promotional calendars.
Day-to-day execution — pricing adjustments, promotional implementation, delivery coordination, complaint resolution — the details that keep relationships healthy.
Key accounts need more than a distributor's sales rep
A handful of retail chains control the majority of FMCG volume in B&H. Your distributor's sales team manages these accounts for 200+ brands — your annual plan gets two slides.
Rely on the distributor's KAM? They represent 200 brands. Your promotional proposal gets bundled with everyone else's.
Send your regional manager? They cover 10 markets. B&H gets one visit per quarter — if you're lucky.
Hope for the best? Without a dedicated voice, your trade terms deteriorate year after year.
For Brands
Dedicated brand representation
In every buyer meeting, range review, and negotiation, your brand is represented by someone who knows your strategy and targets.
Better commercial outcomes
When negotiations are managed for your brand — not the distributor's portfolio — terms reflect your brand's value. Better margins, placement, and support.
Commitments that get delivered
Listings agreed. Promotions executed. Pricing maintained. We follow up on every commitment.
For Distributors
Clearer principal expectations
Professional key account plans mean clearer targets and better alignment — less confusion, more execution.
Category growth support
Structured analysis and optimisation that benefits your entire portfolio, not just the principal’s brands.
Fair and transparent partnerships
We understand both sides because we’ve worked on both sides. Better support means better performance for everyone.
Shared market intelligence
We share competitive insight, retailer feedback, and market trends that benefit your entire business.
Dedicated brand representation
Better commercial outcomes
Commitments that get delivered
Clearer principal expectations
Stronger retailer relationships
Better promotional coordination
Shared market intelligence
For Brands
Offer innovative, healthier product assortments and provide customers with an experience that will improve their day.
Unlock new opportunities to generate revenue in unused, high-traffic areas with consistent types of customers.
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
For Distributors
Hyper-convenience contributes to peace of mind, whether it’s during a minor emergency, last-minute necessity, or life-changing moment.
No scanning, barriers, or queues: our frustration-free experience allows customers to focus on what they’re going through.
Our reliable technology is GDPR-compliant and guarantees the privacy of customers and visitors.
Offer innovative, healthier product assortments
Unlock new opportunities to generate revenue
Improve profitability
Hyper-convenience contributes to peace of mind
No scanning, barriers, or queues
Our reliable technology is GDPR-compliant
For Brands
Unlock new monetisation opportunities in unexplored places with recurring traffic and a consistent user base.
Segment product offerings based on specific locations, age and income profiles.
Enhance office amenities and help employers deliver a better in-office experience.
Workers
Hyper-convenience at any moment, whether it’s during a short and smooth work break or a last-minute need before an important meeting.
Intuitive and flexible solutions that workers can easily use from day one to grab their breakfast, lunch, snacks, or even office supplies.
The product offering is tailored to the worker’s needs and routines.
Unlock new monetisation opportunities
Segment product offerings
Enhance office amenities
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering is tailored
For Brands
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Bridges services are adaptable to different brands and marketsto guarantee the most intuitive and frictionless shopping experience, perfect for customers on the go.
Our accurate technology is tried and tested in crowded environments with leading retailers.
Offer customers faster shopping and the luxury of having one less thing to worry about when they have no time to lose.
From full meals to last-minute snacks, customers will always find everything they need…
…wherever they need it, whether near the departure gate, at the train station lounge, or in the most remote service station.
For Distributors
Improve profitability
Bridges services are adaptable to different brands and markets
Our accurate technology
Offer customers faster shopping
From full meals to last-minute snacks
…wherever they need it
For Brands
Unlock new ways to generate revenue in high-traffic areas with a recurring and steady customer base.
Tailor product offerings to specific locations, age groups, and profiles better to meet the unique needs of students and staff.
Leverage regulations and institutional preferences to provide more attractive, healthy, fresh options outside class hours.
Students
Hyper-convenience at any moment, whether for breakfast, a short study break, or a last-minute snack before the final exams.
Intuitive and flexible solutions that students can easily use from day one to grab their breakfast, lunch, snacks, or even school supplies.
The product offering can be tailored to students’ daily routines and the staff’s needs.
Unlock new ways to generate revenue
Tailor product offerings
Leverage regulations and institutional preferences
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering can be tailored
For Brands
Unlock new monetisable spaces that serve an extensive and constantly flowing pool of customers with consistent purchasing power.
Offer more services without hiring more staff by installing autonomous cabinets and bars that deliver what guests want 24/7/365.
Customise product offerings to specific locations, demographics, and trends that meet your guests' desires.
Guests
In addition to the actual products, our flexible solutions offer guests the tranquillity of knowing they won’t have to interrupt holidays to shop for essentials or last-minute needs.
Convenience becomes a new form of luxury when guests can find an assortment tailored to any time of the day in an intuitive, unmanned store right beside their door.
Our reliable technology is GDPR-compliant and guarantees guests’ privacy.
Unlock new monetisable spaces
Offer more services without hiring more staff
Customise product offerings
Our flexible solutions offer guests the tranquillity
Convenience becomes a new form of luxury
Our reliable technology is GDPR-compliant
For Brands
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Product offerings can be quickly adapted to fit the needs of specific events and customer profiles.
Our accurate and reliable technology is tried and tested in crowded environments with leading retailers.
Customers
Hyper-convenience allows people to save time and focus on enjoying the experience they paid for.
No queues, even with large crowds, make going to the bar a frustration-free experience.
Our flexible solutions offer customers the products they’re used to getting in other events.
Improve profitability
Product offerings can be quickly adapted
Our accurate and reliable technology
Hyper-convenience allows people to save time
No queues, even with large crowds
Our flexible solutions
Won't this create conflict with our distributor?
If your distributor is delivering the results you want, probably not. But if you lack visibility into what's happening on the shelf — if pricing, promotions, and listings aren't where they should be — that's exactly when Bridges adds value.
Do you actually attend buyer meetings?
Consultants deliver recommendations. We deliver results. We don't leave after the strategy is written — we stay in the market, managing execution, tracking performance, and holding partners accountable.
How is this different from the distributor's KAM?
A distributor's KAM represents 200 brands. We represent yours. Deeper preparation, stronger negotiation, and follow-through on your specific commitments.
Which retail chains do you cover?
Bingo, Konzum, Robot, Tropik, and other key chains — plus traditional trade and specialty channels relevant to your category.