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We’ve been on every side of the table.
Retail. Distribution. Brand management. Now we sit between them all.
What we do
We act as your local market office in Bosnia and Herzegovina
We take on the operational role of a local team — managing distribution, controlling execution, and delivering results. We assess the market and competitive landscape. We select and manage distributors with active oversight. We track distribution, listings, and in-store visibility. We control pricing, promotions, and shelf execution. We prepare the market for launches and expansion. And we report with clear KPIs, regular reviews, and actionable recommendations. All without the fixed costs or long-term commitments of building your own office.
Our services
How we do it
We operate hands-on, not advisory. That’s the difference.
Most market entry partners deliver recommendations. We deliver results. We work inside your commercial structure — sitting between brand and distributor, managing key accounts, negotiating trade terms, and tracking shelf execution. We’ve assembled a partnership that combines deep FMCG expertise across category management, procurement, brand marketing, and key account sales. Whatever the challenge, we bring operator-level experience, not consultant-level distance.
Our partners understand their brands. We understand the B&H market.
We combine our local market expertise with our partners' deep knowledge of their brands and categories. Together, we deploy tailored commercial strategies that deliver operational results in weeks, not years. By working closely with both brand owners and distributors, we ensure our approach meets the realities on the ground — helping brands achieve visibility, control, and sustainable growth in a market they couldn't otherwise reach.
Flexibility isn't a compromise. It's how we deliver better outcomes.
Every brand's market entry journey is different. Some need full market activation from day one. Others want to test the waters before committing. Our model adapts to your ambition — whether that's a single category pilot or a full-market launch across multiple channels. No rigid retainers. No 12-month lock-ins. We scale up as you grow, and you see results before you commit further. That's not a compromise — it's how a modern partnership should work.
We build bridges, not dependencies. Your long-term success is the goal.
Our job isn’t to make ourselves indispensable — it’s to build something that lasts. We prepare the market for your long-term structure, whether that’s your own local office, a distributor change, or regional expansion. Every market plan we create, every relationship we build, every KPI we track is designed to be handed over when you’re ready. We build the bridge; you decide when to cross it.
Where we’re going
The B&H market is just the beginning. We’re building the model for how brands enter emerging markets.
We believe the future of market entry isn't about big offices and heavy fixed costs. It's about having the right partner on the ground — someone who understands both the brand's standards and the market's realities. Someone who implements, not just advises.
Our goal is to prove this model in Bosnia and Herzegovina — and then extend it. Today, we help international FMCG brands build controlled, profitable presence in B&H. Tomorrow, that expertise becomes the playbook for how brands enter any underserved market in the region. We're not just managing a market. We're building a new way to enter one.
Start the conversation
Inside the
partnership
Understanding your brand
This is where we develop autonomous retail experiences designed for humans. A place of work, prototyping, and potential, it’s the home of our team and all our wildest dreams.
Mapping the market
We bring decades of on-the-ground FMCG experience to every market assessment. Distribution networks, retail dynamics, competitive positioning — we know the B&H landscape because we've operated inside it.
Executing with precision
From key account negotiations to shelf-level execution, we manage the details that determine success. Pricing, promotions, planograms, listings — controlled and tracked.
Reporting and adapting
Regular performance reviews, KPI tracking, and strategic recommendations keep you in control. We don't just report — we adjust, optimise, and push for better results every quarter.
Years of combined FMCG experience
30+
Sides of the table
All 3
Focus market
B&H
Value chain coverage
Full
Core FMCG disciplines
4
Partnership model
Flexible
The founders
Selma Jokic
Co-Founder
Belma Idrizbegovic Arnautovic
Co-Founder
Experience built with leading brands
Category & Portfolio Management
Analysis, assortment, planograms
10+ years
Purchasing & Procurement
Supplier negotiation, sourcing
10+ years
Brand & Marketing Management
Brand strategy, trade marketing
10+ years
Key Account & Sales Leadership
Retail partnerships, channel mgmt
10+ years
Distribution Management
Distributor selection, oversight
10+ years
Market Entry & Development
New market strategy, launches
10+ years
We've worked across the full FMCG value chain
What we believe
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Ready to explore the B&H market?
Book a Discovery Call
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How we do it
We operate hands-on, not advisory. That’s the difference.
Most market entry partners deliver recommendations. We deliver results. We work inside your commercial structure — sitting between brand and distributor, managing key accounts, negotiating trade terms, and tracking shelf execution. We’ve assembled a partnership that combines deep FMCG expertise across category management, procurement, brand marketing, and key account sales. Whatever the challenge, we bring operator-level experience, not consultant-level distance.
Our partners understand their brands. We understand the B&H market.
We combine our local market expertise with our partners' deep knowledge of their brands and categories. Together, we deploy tailored commercial strategies that deliver operational results in weeks, not years. By working closely with both brand owners and distributors, we ensure our approach meets the realities on the ground — helping brands achieve visibility, control, and sustainable growth in a market they couldn't otherwise reach.
Flexibility isn't a compromise. It's how we deliver better outcomes.
Every brand's market entry journey is different. Some need full market activation from day one. Others want to test the waters before committing. Our model adapts to your ambition — whether that's a single category pilot or a full-market launch across multiple channels. No rigid retainers. No 12-month lock-ins. We scale up as you grow, and you see results before you commit further. That's not a compromise — it's how a modern partnership should work.
We build bridges, not dependencies. Your long-term success is the goal.
Our job isn’t to make ourselves indispensable — it’s to build something that lasts. We prepare the market for your long-term structure, whether that’s your own local office, a distributor change, or regional expansion. Every market plan we create, every relationship we build, every KPI we track is designed to be handed over when you’re ready. We build the bridge; you decide when to cross it.