Now accepting partnership inquiries for Q2 2026 — Limited capacity

Your brand strategy means nothing if it doesn't reach the shelf

A seamless, smart, and serene experience that

fits

Structured trade marketing that turns brand plans into shelf-level results

The Process

01
We audit your current B&H presence — visibility, positioning, promotional history.
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02
Promotional calendar aligned to your brand strategy and local retail windows.
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03
In-store placements negotiated, POS materials prepared, launch plans finalised.
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04
Promotions monitored, shelf positioning verified, compliance tracked.
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05
Post-campaign reporting with ROI assessment and next-cycle recommendations.
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What You Get

Promotions that actually run

End-to-end execution — from trade negotiation to shelf-level verification.

Consistent brand presence

Pricing, positioning, and visual identity matching your standards across channels.

Launches that land

Listings, initial orders, promotional support, and first sell-through tracking.

Competitive intelligence

Regular tracking of competitor activity, pricing, and promotional moves.

Data-driven improvement

Every promotion generates learnings fed back into the next planning cycle.

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Don't just plan campaigns. Make them happen on the shelf.

We turn your brand plan into shelf-level execution — from promotional planning to in-store results.

Promotion planning & execution — we build promotional calendars aligned to your brand strategy, negotiate placements, and monitor execution.

Product visibility & positioning — we manage shelf positioning, secondary placements, and point-of-sale materials to make your brand stand out.

Launch management — full launch process: listing, pricing, initial order, in-store activation, and first sell-through tracking.

Marketing calendar coordination — we align your global marketing calendar with local retail windows, seasonal patterns, and distributor capabilities.

The gap between brand strategy and shelf reality

You have a brand strategy. Clear positioning. A promotional calendar. But somewhere between headquarters and the shop floor in Sarajevo, it all falls apart.
Rely on the distributor? They handle logistics, not brand building. Your promotions are an afterthought.
Send instructions from HQ? Without local execution, your campaign deck stays a deck. Nothing happens on the shelf.
Hire a local agency? Agencies create assets. Nobody is in the store verifying execution.

For Brands

Promotions executed as planned

No more planning a campaign in Vienna and hoping it happens in Tuzla. We manage execution end-to-end — from trade negotiation to shelf verification.

Consistent brand presence everywhere

Your brand should look the same in B&H as it does everywhere else. We ensure pricing, positioning, and identity match your standards.

Launches that generate real momentum

A new product launch without local activation is a product sitting in a warehouse. We manage the full launch cycle.

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For Distributors

Professional brand activation support

Structured promotional calendars, clear activation briefs, and execution support that makes selling easier.

Category growth support

Structured analysis and optimisation that benefits your entire portfolio, not just the principal’s brands.

Fair and transparent partnerships

We understand both sides because we’ve worked on both sides. Better support means better performance for everyone.

Reliable execution standards

When trade marketing is managed professionally, promotions run on time, every time.

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For Brands

Offer innovative, healthier product assortments and provide customers with an experience that will improve their day.

Unlock new opportunities to generate revenue in unused, high-traffic areas with consistent types of customers.

Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.

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For Distributors

Hyper-convenience contributes to peace of mind, whether it’s during a minor emergency, last-minute necessity, or life-changing moment.

No scanning, barriers, or queues: our frustration-free experience allows customers to focus on what they’re going through.

Our reliable technology is GDPR-compliant and guarantees the privacy of customers and visitors.

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For Brands

Unlock new monetisation opportunities in unexplored places with recurring traffic and a consistent user base.

Segment product offerings based on specific locations, age and income profiles.

Enhance office amenities and help employers deliver a better in-office experience.

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Workers

Hyper-convenience at any moment, whether it’s during a short and smooth work break or a last-minute need before an important meeting.

Intuitive and flexible solutions that workers can easily use from day one to grab their breakfast, lunch, snacks, or even office supplies.

The product offering is tailored to the worker’s needs and routines.

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For Brands

Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.

Bridges services are adaptable to different brands and marketsto guarantee the most intuitive and frictionless shopping experience, perfect for customers on the go.

Our accurate technology is tried and tested in crowded environments with leading retailers.

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Offer customers faster shopping and the luxury of having one less thing to worry about when they have no time to lose.

From full meals to last-minute snacks, customers will always find everything they need…

…wherever they need it, whether near the departure gate, at the train station lounge, or in the most remote service station.

For Distributors

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For Brands

Unlock new ways to generate revenue in high-traffic areas with a recurring and steady customer base.

Tailor product offerings to specific locations, age groups, and profiles better to meet the unique needs of students and staff.

Leverage regulations and institutional preferences to provide more attractive, healthy, fresh options outside class hours.

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Students

Hyper-convenience at any moment, whether for breakfast, a short study break, or a last-minute snack before the final exams.

Intuitive and flexible solutions that students can easily use from day one to grab their breakfast, lunch, snacks, or even school supplies.

The product offering can be tailored to students’ daily routines and the staff’s needs.

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For Brands

Unlock new monetisable spaces that serve an extensive and constantly flowing pool of customers with consistent purchasing power.

Offer more services without hiring more staff by installing autonomous cabinets and bars that deliver what guests want 24/7/365.

Customise product offerings to specific locations, demographics, and trends that meet your guests' desires.

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Guests

In addition to the actual products, our flexible solutions offer guests the tranquillity of knowing they won’t have to interrupt holidays to shop for essentials or last-minute needs.

Convenience becomes a new form of luxury when guests can find an assortment tailored to any time of the day in an intuitive, unmanned store right beside their door.

Our reliable technology is GDPR-compliant and guarantees guests’ privacy.

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For Brands

Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.

Product offerings can be quickly adapted to fit the needs of specific events and customer profiles.

Our accurate and reliable technology is tried and tested in crowded environments with leading retailers.

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Customers

Hyper-convenience allows people to save time and focus on enjoying the experience they paid for.

No queues, even with large crowds, make going to the bar a frustration-free experience.

Our flexible solutions offer customers the products they’re used to getting in other events.

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Common questions about
trade marketing

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We already have a marketing agency. How does Bridges fit?

If your distributor is delivering the results you want, probably not. But if you lack visibility into what's happening on the shelf — if pricing, promotions, and listings aren't where they should be — that's exactly when Bridges adds value.

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Can you handle above-the-line marketing too?

Consultants deliver recommendations. We deliver results. We don't leave after the strategy is written — we stay in the market, managing execution, tracking performance, and holding partners accountable.

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How do you measure success?

Through agreed KPIs: distribution coverage, listing compliance, promotional execution rate, shelf share, and sales performance. We report with data, not opinions.

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Do you work with our existing promotional assets?

Yes. We adapt your global or regional materials to local requirements, manage production where needed, and ensure everything reaches the shelf correctly.

Your brand strategy deserves execution that matches

If your B&H trade marketing isn't delivering results, let's talk about what structured execution can change.