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Vaši najvažniji maloprodajni odnosi zaslužuju posvećeno upravljanje
Besprijekorno, pametno i spokojno iskustvo koje
fits
Posvećeno upravljanje ključnim kupcima koje daje vašem brendu glas za stolom trgovca
Proces
01
Mapiranje maloprodajnog pejzaža
02
Izgradnja odnosa
03
Komercijalno planiranje
04
Trgovinski pregovori
05
Kontinuirana egzekucija
01
Identificiramo koji ključni kupci pokreću volumen za vašu kategoriju u BiH.
02
Direktni odnosi uspostavljeni sa ključnim maloprodajnim kupcima i menadžerima kategorija.
03
Zajednički poslovni planovi razvijeni sa ciljevima volumena i promotivnim kalendarima.
04
Godišnji ugovori, trgovinski uslovi i promotivni budžeti pregovarani za vaš brend.
05
Cijene, listinzi, promocije i koordinacija isporuke upravljane na dnevnoj bazi.
Šta dobijate
Vlastiti glas vašeg brenda
Posvećeno zastupanje na svakom sastanku sa kupcima, ne jedan od 200 brendova.
Bolji komercijalni uslovi
Pregovori vođeni za vrijednost vašeg brenda, ne za maržu distributera.
Ispunjene obaveze
Listinzi dogovoreni, promocije realizovane, cijene održane — sve ispračeno.
Maloprodajna inteligencija
Šta trgovci planiraju, šta konkurencija radi — prije kvartalnog izvještaja.
Profesionalni godišnji planovi
Zajednički poslovni planovi sa ciljevima volumena i promotivnim kalendarima.
Nema pronađenih stavki.
Nemojte biti brend broj 201. Budite onaj kojeg pamte.
Upravljamo vašim ključnim maloprodajnim odnosima sa istom posvećenošću kao vaš vlastiti menadžer ključnih kupaca — bez troškova lokalnog zapošljavanja.
Upravljanje maloprodajnim odnosima — gradimo i održavamo odnose sa ključnim maloprodajnim kupcima, menadžerima kategorija i komercijalnim direktorima. Vaš brend dobija posvećen glas.
Pregovaranje trgovinskih uslova — pregovaramo komercijalne uslove, godišnje ugovore i promotivne budžete usklađene s interesima vašeg brenda.
Godišnje planiranje — razvijamo zajedničke poslovne planove sa ključnim trgovcima, uključujući ciljeve volumena i promotivne kalendare.
Svakodnevna egzekucija — prilagodbe cijena, implementacija promocija, koordinacija isporuke, rješavanje reklamacija — detalji koji održavaju odnose zdravim.
Ključni kupci trebaju više od distributerovog prodajnog predstavnika
Nekolicina maloprodajnih lanaca kontroliše većinu FMCG volumena u BiH. Prodajni tim vašeg distributera upravlja ovim kupcima za 200+ brendova — vaš godišnji plan dobija dva slajda.
Osloniti se na KAM distributera? Oni zastupaju 200 brendova. Vaš promotivni prijedlog se spaja sa svačijim.
Poslati regionalnog menadžera? Oni pokrivaju 10 tržišta. BiH dobija jednu posjetu kvartalno — ako imate sreće.
Nadati se najboljem? Bez posvećenog glasa, vaši trgovinski uslovi se pogoršavaju iz godine u godinu.
Za brendove
Posvećeno zastupanje brenda
Na svakom sastanku sa kupcem, reviziji asortimana i pregovorima, vaš brend zastupa neko ko poznaje vašu strategiju i ciljeve.
Bolji komercijalni rezultati
Kada se pregovori vode za vaš brend — ne za portfolio distributera — uslovi odražavaju vrijednost vašeg brenda. Bolje marže, pozicije i podrška.
Obaveze koje se ispunjavaju
Listinzi dogovoreni. Promocije realizovane. Cijene održane. Pratimo svaku obavezu.
Za distributere
Jasnija očekivanja principala
Profesionalni planovi ključnih kupaca znače jasnije ciljeve i bolju usklađenost — manje konfuzije, više egzekucije.
Podrška rastu kategorije
Structured analysis and optimisation that benefits your entire portfolio, not just the principal’s brands.
Fer i transparentna partnerstva
We understand both sides because we’ve worked on both sides. Better support means better performance for everyone.
Zajednička tržišna inteligencija
Dijelimo konkurentske uvide, povratne informacije trgovaca i tržišne trendove koji koriste cijelom vašem poslovanju.
Posvećeno zastupanje brenda
Bolji komercijalni rezultati
Obaveze koje se ispunjavaju
Jasnija očekivanja principala
Stronger retailer relationships
Better promotional coordination
Zajednička tržišna inteligencija
Za brendove
Offer innovative, healthier product assortments and provide customers with an experience that will improve their day.
Unlock new opportunities to generate revenue in unused, high-traffic areas with consistent types of customers.
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Za distributere
Hyper-convenience contributes to peace of mind, whether it’s during a minor emergency, last-minute necessity, or life-changing moment.
No scanning, barriers, or queues: our frustration-free experience allows customers to focus on what they’re going through.
Our reliable technology is GDPR-compliant and guarantees the privacy of customers and visitors.
Offer innovative, healthier product assortments
Unlock new opportunities to generate revenue
Improve profitability
Hyper-convenience contributes to peace of mind
No scanning, barriers, or queues
Our reliable technology is GDPR-compliant
Za brendove
Unlock new monetisation opportunities in unexplored places with recurring traffic and a consistent user base.
Segment product offerings based on specific locations, age and income profiles.
Enhance office amenities and help employers deliver a better in-office experience.
Workers
Hyper-convenience at any moment, whether it’s during a short and smooth work break or a last-minute need before an important meeting.
Intuitive and flexible solutions that workers can easily use from day one to grab their breakfast, lunch, snacks, or even office supplies.
The product offering is tailored to the worker’s needs and routines.
Unlock new monetisation opportunities
Segment product offerings
Enhance office amenities
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering is tailored
Za brendove
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Bridges services are adaptable to different brands and marketsto guarantee the most intuitive and frictionless shopping experience, perfect for customers on the go.
Our accurate technology is tried and tested in crowded environments with leading retailers.
Offer customers faster shopping and the luxury of having one less thing to worry about when they have no time to lose.
From full meals to last-minute snacks, customers will always find everything they need…
…wherever they need it, whether near the departure gate, at the train station lounge, or in the most remote service station.
Za distributere
Improve profitability
Bridges services are adaptable to different brands and markets
Our accurate technology
Offer customers faster shopping
From full meals to last-minute snacks
…wherever they need it
Za brendove
Unlock new ways to generate revenue in high-traffic areas with a recurring and steady customer base.
Tailor product offerings to specific locations, age groups, and profiles better to meet the unique needs of students and staff.
Leverage regulations and institutional preferences to provide more attractive, healthy, fresh options outside class hours.
Students
Hyper-convenience at any moment, whether for breakfast, a short study break, or a last-minute snack before the final exams.
Intuitive and flexible solutions that students can easily use from day one to grab their breakfast, lunch, snacks, or even school supplies.
The product offering can be tailored to students’ daily routines and the staff’s needs.
Unlock new ways to generate revenue
Tailor product offerings
Leverage regulations and institutional preferences
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering can be tailored
Za brendove
Unlock new monetisable spaces that serve an extensive and constantly flowing pool of customers with consistent purchasing power.
Offer more services without hiring more staff by installing autonomous cabinets and bars that deliver what guests want 24/7/365.
Customise product offerings to specific locations, demographics, and trends that meet your guests' desires.
Guests
In addition to the actual products, our flexible solutions offer guests the tranquillity of knowing they won’t have to interrupt holidays to shop for essentials or last-minute needs.
Convenience becomes a new form of luxury when guests can find an assortment tailored to any time of the day in an intuitive, unmanned store right beside their door.
Our reliable technology is GDPR-compliant and guarantees guests’ privacy.
Unlock new monetisable spaces
Offer more services without hiring more staff
Customise product offerings
Our flexible solutions offer guests the tranquillity
Convenience becomes a new form of luxury
Our reliable technology is GDPR-compliant
Za brendove
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Product offerings can be quickly adapted to fit the needs of specific events and customer profiles.
Our accurate and reliable technology is tried and tested in crowded environments with leading retailers.
Customers
Hyper-convenience allows people to save time and focus on enjoying the experience they paid for.
No queues, even with large crowds, make going to the bar a frustration-free experience.
Our flexible solutions offer customers the products they’re used to getting in other events.
Improve profitability
Product offerings can be quickly adapted
Our accurate and reliable technology
Hyper-convenience allows people to save time
No queues, even with large crowds
Our flexible solutions
Neće li ovo stvoriti sukob sa našim distributerom?
Ako vaš distributer isporučuje rezultate koje želite, vjerovatno ne. Ali ako nemate uvid u ono što se dešava na polici — ako cijene, promocije i listinzi nisu tamo gdje bi trebali biti — upravo tada Bridges dodaje vrijednost.
Da li zaista prisustvujete sastancima sa kupcima?
Konsultanti isporučuju preporuke. Mi isporučujemo rezultate. Ne odlazimo nakon što je strategija napisana — ostajemo na tržištu, upravljamo egzekucijom, pratimo performanse i držimo partnere odgovornim.
Kako se ovo razlikuje od KAM-a distributera?
KAM distributera zastupa 200 brendova. Mi zastupamo vaš. Dublja priprema, jači pregovori i praćenje vaših specifičnih obaveza.
Koje maloprodajne lance pokrivate?
Bingo, Konzum, Robot, Tropik i drugi ključni lanci — plus tradicionalna trgovina i specijalizirani kanali relevantni za vašu kategoriju.