Zakažite razgovor
Primamo upite za partnerstvo za Q2 2026 — Ograničen kapacitet
Pravi proizvodi, u pravim prodavnicama, na pravoj poziciji
Besprijekorno, pametno i spokojno iskustvo koje
fits
Upravljanje kategorijama zasnovano na podacima koje čini vaš portfolio funkcionalnim na tržištu BiH
Proces
01
Pregled kategorije
02
Procjena portfolia
03
Dizajn asortimana
04
Realizacija planograma
05
Kontinuirana optimizacija
01
Mapiramo konkurentsku dinamiku, ponašanje kupaca i prilike u neiskorištenim segmentima.
02
Koji SKU-ovi imaju najveći lokalni potencijal? Identificiramo praznine i prioritete.
03
Optimalni asortimani po kanalu, formatu i trgovcu — pravi proizvodi, prave lokacije.
04
Preporuke za police razvijene, prezentirane trgovcima i verificirane u prodavnici.
05
Kvartalni pregledi, praćenje sell-through-a i provjera zdravlja asortimana.
Šta dobijate
Veći broj listinga
Podaci o kategoriji otvaraju vrata koja prodajne prezentacije ne mogu. Trgovci listiraju više kada donesete uvid.
Bolja pozicija na polici
Planogrami podržani podacima zaslužuju premijum pozicije kod trgovaca.
Portfolio koji odgovara tržištu
Vaš austrijski asortiman nije vaš BiH asortiman. Mi pronalazimo šta se prodaje lokalno.
Manje neaktivnih listinga
Pratimo sell-through i preporučujemo prilagodbe prije nego što spori proizvodi postanu delistirani.
Status partnera kategorije
Pozicionirajte svoj brend kao partnera kategorije, a ne samo još jednog dobavljača.
Nema pronađenih stavki.
Nemojte samo listirati proizvode. Izgradite kategoriju.
Analiziramo tržište, optimiziramo vaš asortiman i radimo sa trgovcima da pozicioniramo vaš portfolio za rast.
Analiza kategorije — procjenjujemo performanse kategorije, konkurentsku dinamiku i ponašanje kupaca. Gdje je rast? Gdje su praznine?
Optimizacija asortimana — ne pripada svaki SKU svakoj prodavnici. Definišemo optimalne asortimane po kanalu, formatu i trgovcu.
Upravljanje planogramima — razvijamo preporuke za planograme, radimo sa maloprodajnim partnerima na implementaciji, zatim verificiramo usklađenost u prodavnici.
Saradnja sa maloprodajnim partnerima — prezentiramo uvide u kategoriju trgovcima kao dodanu vrijednost, pozicionirajući vaš brend kao partnera kategorije.
Kada vaš asortiman ne odgovara tržištu
Imate 50 SKU-ova. Distributer je listirao 12. Polovina je u pogrešnim prodavnicama. Vaš glavni proizvod je na donjoj polici iza konkurentske promocije.
Pustiti distributera da odlučuje? Oni listiraju ono što se lako prodaje, a ne ono što gradi vaš brend ili raste kategoriju.
Primijeniti globalni planogram? Ono što funkcionira u Austriji ne preživljava prvi kontakt sa maloprodajnom dinamikom u BiH.
Ignorisati kategoriju? Bez lokalne analize, nagađate — a konkurencija koja radi posao preuzima vaš prostor na polici.
Za brendove
Uvid u kategoriju koji otvara vrata trgovcima
Kada trgovcima prezentirate podatke o kategoriji i preporuke za asortiman, oni slušaju. Podaci zaslužuju povjerenje i listinge.
Strategija portfolia izgrađena za BiH
Identificiramo koji SKU-ovi imaju najveći lokalni potencijal i fokusiramo vaše resurse tamo gdje će se zaista prodavati.
Prostor na polici zaslužen dokazima
Planogrami podržani uvidima u kategoriju zaslužuju premijum pozicije. Trgovci nagrađuju brendove koji pomažu rastu kategorije.
Za distributere
Jači argumenti za kategoriju na revizijama asortimana
Profesionalne prezentacije kategorija pomažu vam da osigurate bolji prostor na polici za cijeli portfolio.
Podrška rastu kategorije
Structured analysis and optimisation that benefits your entire portfolio, not just the principal’s brands.
Fer i transparentna partnerstva
We understand both sides because we’ve worked on both sides. Better support means better performance for everyone.
Profesionalna saradnja sa trgovcima
Pozicionirajte se kao partner kategorije ključnim kupcima — ne samo kao kompanija za isporuku.
Uvid u kategoriju koji otvara vrata trgovcima
Strategija portfolia izgrađena za BiH
Prostor na polici zaslužen dokazima
Jači argumenti za kategoriju na revizijama asortimana
Odluke o asortimanu zasnovane na podacima
Manje delistiranja i mrtvih zaliha
Profesionalna saradnja sa trgovcima
Za brendove
Offer innovative, healthier product assortments and provide customers with an experience that will improve their day.
Unlock new opportunities to generate revenue in unused, high-traffic areas with consistent types of customers.
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Za distributere
Hyper-convenience contributes to peace of mind, whether it’s during a minor emergency, last-minute necessity, or life-changing moment.
No scanning, barriers, or queues: our frustration-free experience allows customers to focus on what they’re going through.
Our reliable technology is GDPR-compliant and guarantees the privacy of customers and visitors.
Offer innovative, healthier product assortments
Unlock new opportunities to generate revenue
Improve profitability
Hyper-convenience contributes to peace of mind
No scanning, barriers, or queues
Our reliable technology is GDPR-compliant
Za brendove
Unlock new monetisation opportunities in unexplored places with recurring traffic and a consistent user base.
Segment product offerings based on specific locations, age and income profiles.
Enhance office amenities and help employers deliver a better in-office experience.
Workers
Hyper-convenience at any moment, whether it’s during a short and smooth work break or a last-minute need before an important meeting.
Intuitive and flexible solutions that workers can easily use from day one to grab their breakfast, lunch, snacks, or even office supplies.
The product offering is tailored to the worker’s needs and routines.
Unlock new monetisation opportunities
Segment product offerings
Enhance office amenities
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering is tailored
Za brendove
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Bridges services are adaptable to different brands and marketsto guarantee the most intuitive and frictionless shopping experience, perfect for customers on the go.
Our accurate technology is tried and tested in crowded environments with leading retailers.
Offer customers faster shopping and the luxury of having one less thing to worry about when they have no time to lose.
From full meals to last-minute snacks, customers will always find everything they need…
…wherever they need it, whether near the departure gate, at the train station lounge, or in the most remote service station.
Za distributere
Improve profitability
Bridges services are adaptable to different brands and markets
Our accurate technology
Offer customers faster shopping
From full meals to last-minute snacks
…wherever they need it
Za brendove
Unlock new ways to generate revenue in high-traffic areas with a recurring and steady customer base.
Tailor product offerings to specific locations, age groups, and profiles better to meet the unique needs of students and staff.
Leverage regulations and institutional preferences to provide more attractive, healthy, fresh options outside class hours.
Students
Hyper-convenience at any moment, whether for breakfast, a short study break, or a last-minute snack before the final exams.
Intuitive and flexible solutions that students can easily use from day one to grab their breakfast, lunch, snacks, or even school supplies.
The product offering can be tailored to students’ daily routines and the staff’s needs.
Unlock new ways to generate revenue
Tailor product offerings
Leverage regulations and institutional preferences
Hyper-convenience at any moment
Intuitive and flexible solutions
The product offering can be tailored
Za brendove
Unlock new monetisable spaces that serve an extensive and constantly flowing pool of customers with consistent purchasing power.
Offer more services without hiring more staff by installing autonomous cabinets and bars that deliver what guests want 24/7/365.
Customise product offerings to specific locations, demographics, and trends that meet your guests' desires.
Guests
In addition to the actual products, our flexible solutions offer guests the tranquillity of knowing they won’t have to interrupt holidays to shop for essentials or last-minute needs.
Convenience becomes a new form of luxury when guests can find an assortment tailored to any time of the day in an intuitive, unmanned store right beside their door.
Our reliable technology is GDPR-compliant and guarantees guests’ privacy.
Unlock new monetisable spaces
Offer more services without hiring more staff
Customise product offerings
Our flexible solutions offer guests the tranquillity
Convenience becomes a new form of luxury
Our reliable technology is GDPR-compliant
Za brendove
Improve profitability by implementing solutions that effortlessly deliver during peak hours and can operate without staff during the slowest hours.
Product offerings can be quickly adapted to fit the needs of specific events and customer profiles.
Our accurate and reliable technology is tried and tested in crowded environments with leading retailers.
Customers
Hyper-convenience allows people to save time and focus on enjoying the experience they paid for.
No queues, even with large crowds, make going to the bar a frustration-free experience.
Our flexible solutions offer customers the products they’re used to getting in other events.
Improve profitability
Product offerings can be quickly adapted
Our accurate and reliable technology
Hyper-convenience allows people to save time
No queues, even with large crowds
Our flexible solutions
Nemamo lokalne tržišne podatke. Možete li ipak raditi analizu kategorije?
Ako vaš distributer isporučuje rezultate koje želite, vjerovatno ne. Ali ako nemate uvid u ono što se dešava na polici — ako cijene, promocije i listinzi nisu tamo gdje bi trebali biti — upravo tada Bridges dodaje vrijednost.
Hoće li trgovci zaista slušati naše preporuke?
Konsultanti isporučuju preporuke. Mi isporučujemo rezultate. Ne odlazimo nakon što je strategija napisana — ostajemo na tržištu, upravljamo egzekucijom, pratimo performanse i držimo partnere odgovornim.
Koliko često trebaju biti revidirani asortimani?
Kvartalni pregledi sa manjim prilagodbama i potpuna godišnja ponovna procjena. Tržišna dinamika, sezonski obrasci i nova lansiranja zahtijevaju evoluciju asortimana.
Možete li pomoći s uvođenjem novih proizvoda?
Apsolutno. Gradimo slučaj kategorije, identificiramo prave maloprodajne ciljeve i upravljamo procesom listiranja uz preporuke podržane podacima.